Free UK accountant comparison. Ratings cannot be bought — how we make money · methodology · editorial policy
For accountancy firms
8,946 UK practices sit on this directory from the Companies House register. A claimed profile is the third-party page people — and AI assistants — open when they type your firm name. Paid tiers buy labelled visibility, never a score.
Search your name or company number · then claim the listing free
Claim the register page that already exists
Get listed and be discoverable
£0 forever
A predictable monthly flow of quote requests
More visibility and qualified leads
£129/month
Secure checkout via Stripe · or
Labelled top placement where you compete hardest
Maximum exposure for growing practices
£299/month
Secure checkout via Stripe · or
All subscription prices exclude VAT. Pay-per-lead fees apply when a business selects your firm and submits their enquiry. Subscribe securely via Stripe, or email us to arrange another payment method.
Prefer no subscription? Use pay-per-lead from £25 on a free listing.
Google and answer engines prefer a first-party site they can trust. They also cite a third-party register page that names the company number, city, and whether fees or reviews are published. That is this profile.
Optional add-on for any tier, or use standalone on a free listing. You only pay when a business chooses your firm.
£25
Premium tier rate
Lowest per-lead fee for verified partners
£35
Standard tier rate
After included monthly lead allowance
£45
Free tier rate
Standalone pay-per-lead with no subscription
This is the comparison businesses see. A directory they trust sends you better-qualified leads — and your firm is probably already listed from the Companies House register.
| Pick My Accountant | Typical lead-gen directory | |
|---|---|---|
| Where listings come from | Companies House register — every firm checked for active status and up-to-date filings | Firms that signed up or paid |
| Qualification badges | Link to the official ICAEW / ACCA / AAT registers so you can verify them | Self-declared, rarely verifiable |
| Can firms pay for a better rating? | Never — paid placement is labelled and ratings can't be bought | Often unclear |
| Fee expectations | Published benchmark ranges and a free fee estimator before you enquire | "Request a callback" |
| Your details | Shared only with firms you select — maximum five, stated up front | Sold on, sometimes widely |
| Cost to you | Free, always | Free (you are the product) |
8,946 firms listed · every claim above is documented in our methodology.
Own the top spot on your city's page — 120 UK city pages, one featured firm per city, first come, first served. Placement is clearly labelled and never affects ratings or match results.
Founding sponsor rates — locked for 12 months
Monthly rolling, cancel anytime. Compare: a single "accountant {city}" click on Google Ads typically costs £3–£8 — exclusive placement pays for itself in a handful of visits.
One firm per city, first come first served
Confirm your city is still available before subscribing — email us your city and we'll reply the same working day, or point you straight to checkout if it's open.
Check your city's availabilityEverything included in each tier — from basic visibility to full marketplace placement.
| Feature | Free | Standard | Premium |
|---|---|---|---|
| Profile visibilityHow prominently your firm appears in the directory | Basic | Enhanced | Maximum |
| Comparison ranking | Lower | Priority | Top placement |
| Included leads per month | — | Up to 8 | Unlimited |
| Featured badge | — | ✓ | Verified partner |
| Analytics dashboard | — | Basic | Full |
| Review management | View only | Respond to reviews | Full + highlights |
| MTD-ready badge | — | ✓ | ✓ |
| Priority support | Dedicated manager | ||
| Pay-per-lead fee (when over cap) | £45 / lead | £35 / lead | £25 / lead |
We do not sell one form to five firms in a postcode. A business picks your profile, then we pass the details.
Company number, snapshot date, and honest empty fees. That is what ranks next to your own site for the firm-name query.
Standard is £1,290 a year. A single retained small-company client usually exceeds that. Cancel anytime.
Common questions from accountancy firms about listing and lead fees.
Yes. Every qualifying UK accountancy firm can claim a free basic profile. Free listings appear in search with lower ranking than paid tiers. You can receive leads on a pay-per-lead basis without a monthly subscription.
A lead is a business that completes our comparison flow, selects your firm, and submits contact details with their requirements. We filter out incomplete submissions and duplicate enquiries before they reach you.
Yes. There is no minimum contract. Upgrade, downgrade, or cancel monthly subscriptions at any time. Annual plans are paid upfront with a two-month discount and can be cancelled at renewal.
Standard includes up to 8 qualified leads per calendar month. Additional leads in that month are charged at the Standard pay-per-lead rate (£35). Premium includes unlimited leads with no per-lead fee.
Yes. We verify UK qualifications (ICAEW, ACCA, AAT, ICAS), check professional registers where applicable, and confirm the firm serves UK businesses before activating any listing.
Yes, as a third-party register page — not as a replacement for your own website. Each profile carries your legal name, Companies House number, city, and FAQs such as “Is this a real registered company?” and “How much does X charge?”. That is the kind of independent evidence answer engines and Google cite next to (or instead of) a thin firm site. Claim the profile so fees and contact details are yours. We never fabricate reviews to chase that ranking.
Those platforms are primarily lead-gen: many pass your details to several firms in a postcode. Pick My Accountant is a comparison directory built from the Companies House register. Businesses choose who sees the enquiry. Ratings cannot be bought. Paid placement is labelled. We publish working tax calculators and a named editorial policy — that is the citation surface, not a callback auction.
Join UK accountancy firms on Pick My Accountant. Start with a free listing today — upgrade when you are ready for more leads.
No contract · Cancel anytime · hello@pickmyaccountant.co.uk