Growing your practice
Where can I list my accountancy firm for free?
By Kaiser Khan · Updated 9 July 2026
The listings that actually send work
In rough order of value for a typical small practice: Google Business Profile (appears in the map pack for 'accountant near me' searches — free and decisive), your professional body's public register (buyers increasingly verify credentials there, so make sure your practising details are current), comparison platforms where businesses shortlist firms side by side, and then the long tail of general directories that mostly help your website's local SEO rather than sending direct enquiries.
Claim what already exists before creating anything new
Several platforms — including this one — build their directories from the Companies House register, which means your practice may already have a public profile showing your registered details. An unclaimed profile shows the bare register facts; a claimed one adds your services, fees, website, and qualifications, and can receive quote requests. Claiming is free and usually takes minutes; search your firm's name plus 'accountant' to find profiles you didn't know existed.
Making a free listing convert
Treat every profile like a landing page: state who you serve ('sole traders and small limited companies in Leeds'), show indicative fees (firms that publish ranges get better-qualified enquiries and fewer time-wasters), link your website, and keep name/address/phone identical everywhere — inconsistencies confuse both buyers and Google. Then add reviews: even five genuine Google reviews visibly moves enquiry rates.
People also ask
Are paid directory upgrades worth it?
Only after the free tier proves the platform sends you relevant traffic or enquiries. Upgrade where you have evidence, not where the sales email is most persistent. Featured placement works best in locations or niches where you actually want more of that exact work.
Should I list a home-based practice's address?
Google Business Profile supports service-area businesses that hide the address. For other directories, a registered-office or virtual-office address keeps your home private — just keep whichever address you use consistent across listings.
How do I get my firm onto Pick My Accountant?
If your practice is an active UK company registered under an accountancy SIC code, it may already be listed from the Companies House register — search the directory for your firm name. Either way, the claim form takes two minutes and free listings stay free.
This article is general information for UK businesses, not tax, legal, or financial advice, and thresholds change — confirm current rules on GOV.UK or with a qualified accountant before acting. Fee figures are indicative benchmarks from ourmethodology.