# How do I get more reviews for my accountancy firm?

Pick My Accountant (https://pickmyaccountant.co.uk/answers/how-do-i-get-more-reviews-for-my-accountancy-firm/): How do I get more reviews for my accountancy firm? — Quick answer. Reviews come from asking at the right moment with a direct link. Build a simple system: identify the trigger moments (return filed early, refund landed, problem solved), send a two-line personal message with your Google review link, and make it part of your workflow rather than a campaign. Never buy or fabricate reviews — fake reviews are now explicitly illegal in the UK under the DMCC Act, and platforms detect purchased batches.

## Key facts

- Ask at 'peak happiness' moments: refund received, deadline beaten, HMRC problem resolved — not randomly in January
- Google reviews matter most for local search; a steady drip beats a one-off burst
- Fake or purchased reviews are illegal under the UK's DMCC Act (in force since April 2025) and CMA enforcement is active
- Incentivising reviews violates Google's policies — a personal ask with a direct link is both compliant and more effective
- Reply to every review, good and bad — prospects read the replies more than the reviews

## Build the ask into your workflow

The firms with hundreds of reviews don't run campaigns — they ask every client once, at the moment the client is happiest. Wire it into your process: when you send the 'your return is filed' email, append two lines — 'If we've looked after you well this year, a Google review takes 60 seconds and genuinely helps a small firm: [direct link]'. Personal beats automated, specific beats generic, and one ask per client per year is plenty.

## Where reviews actually move the needle

Google Business Profile first — reviews there feed the local map results where 'accountant near me' searches land, and both count and recency matter. After Google: whichever platforms your prospects actually compare you on. Spreading thin across six sites helps less than thirty strong Google reviews plus a presence where buyers shortlist. Screenshots of kind client emails (with permission) also work on your own site as testimonials.

## Negative reviews: the reply is the product

One poor review among many good ones adds credibility rather than harming it — what prospects judge is your reply. Respond within days, stay professional, never confirm the person was a client or discuss their affairs (confidentiality still applies), correct factual errors calmly, and offer to resolve offline. A measured reply to an unfair review wins more trust than the review costs. For fake or defamatory reviews, use the platform's reporting route rather than a public argument.

## FAQs

**Q: Can I offer a discount for leaving a review?**
A: No — incentivised reviews breach Google's policies and, since the DMCC Act, risk breaking UK consumer law if the incentive isn't disclosed. The compliant version is simply asking well and making it effortless.

**Q: A competitor clearly has fake reviews — what can I do?**
A: Report them on the platform (Google removes detectable batches) and, for serious cases, to the CMA — fake reviews are squarely in its enforcement remit now. Then out-earn them: verified, specific, steady reviews read differently to buyers than forty five-star one-liners posted in a week.

**Q: Should I put reviews on my own website?**
A: Yes — pull your best Google reviews (with names where permitted) onto your site, and mark them up with review schema so ratings can appear in search results. Third-party-verifiable beats self-hosted testimonials for trust.

Updated: 2026-07-09

Source: https://pickmyaccountant.co.uk/answers/how-do-i-get-more-reviews-for-my-accountancy-firm/